Flexibility. The booth is structured in an open area in which design sets create potential living paradigms designed to mirror contemporary lifestyles of new generations. “In an increasingly, fluid society, I think one of the greatest challenges for designers is to make space more flexible, responding to the growing needs of nomadism and co-sharing of new young consumers, the so-called millennials. Spaces must acquire characteristics of modularity, of scalability, and the products, in these new dynamics of living, must also fulfill these new functions. “